Post by account_disabled on Jan 9, 2024 7:13:47 GMT
Burger King is a brand extraordinarily fond of putting its rivals to shame, particularly when Halloween rolls around. Who doesn't remember the "Scary Clown Night" campaign or the (anthological) occasion when Burger King dressed up as McDonald's for Halloween ? This year Burger King has decided to go back to its old ways and ridicule its competitors again with the "Scary Places" campaign . The central axis of the campaign, signed by the MullenLowe agency, are five abandoned fast food chain restaurants located in the United States . Although the advertisements never name the chains portrayed there, it is more than evident that the gruesome images of abandoned establishments correspond to McDonald's and Wendy's. In one of the advertisements you can read the legend "Beware of places that never flame -grilled."
Why are these places so horrifying? When they were open, they were never able to offer their diners the delicious taste of grilled meat ," emphasizes Burger King. «Some nights it is possible to hear Email Data suffocating screams from the upper floor. "What's scary about this?" reiterates the fast food chain. The fast food brand's campaign goes beyond advertisements and includes discounts based on the user's geolocation through the Burger King app. In this way, the company will send push notifications to its customers to direct them to the five abandoned establishments that take up all the flashes in its new campaign . And once there, they will be treated to coupons to enjoy a Whopper completely free of charge.
The abandoned restaurants that make their way into Burger King's new campaign are located in Houston (Texas), Dayton (Ohio), Birmingham (Alabama), McHenry (Illinois) and Johnston (Rhode Island). “For us, nothing is scarier than a place that has never grilled meat ,” says Ellie Doty, CMO of Burger King in North America. «Although Halloween will be a little different this year, we are embracing this holiday in a way that ensures the safety of our diners in these times. And for this there is nothing better than a good scare and a delicious Whopper as a reward," she adds. Burger King's new campaign ads will appear in local newspapers such as the Chicago Tribune , Northwest Herald , Providence Journal , Dayton Daily News , Birmingham News and Houston Chronicle .
Why are these places so horrifying? When they were open, they were never able to offer their diners the delicious taste of grilled meat ," emphasizes Burger King. «Some nights it is possible to hear Email Data suffocating screams from the upper floor. "What's scary about this?" reiterates the fast food chain. The fast food brand's campaign goes beyond advertisements and includes discounts based on the user's geolocation through the Burger King app. In this way, the company will send push notifications to its customers to direct them to the five abandoned establishments that take up all the flashes in its new campaign . And once there, they will be treated to coupons to enjoy a Whopper completely free of charge.
The abandoned restaurants that make their way into Burger King's new campaign are located in Houston (Texas), Dayton (Ohio), Birmingham (Alabama), McHenry (Illinois) and Johnston (Rhode Island). “For us, nothing is scarier than a place that has never grilled meat ,” says Ellie Doty, CMO of Burger King in North America. «Although Halloween will be a little different this year, we are embracing this holiday in a way that ensures the safety of our diners in these times. And for this there is nothing better than a good scare and a delicious Whopper as a reward," she adds. Burger King's new campaign ads will appear in local newspapers such as the Chicago Tribune , Northwest Herald , Providence Journal , Dayton Daily News , Birmingham News and Houston Chronicle .