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Post by account_disabled on Jan 6, 2024 9:12:12 GMT
The Association of Transformative Creativity Agencies (ACT) has announced a change in the technical direction and management of the Festival del Sol . The person who will be in charge of both positions will be Elena Múgica, who has already accumulated fifteen years of experience within the entity's team and extensive knowledge of the advertising industry and the agency sector. The Association, which was born a little over a year ago as a refoundation of the Spanish Association of Advertising Communication Agencies, has the participation of prestigious agencies such as Ogilvy , Publicis , VMLY&R or PS21. For years, Múgica , a graduate in advertising and public relations from the University of Navarra, has been in charge of managing the relationship with ACT associates , in addition to other coordination work Phone Number List of the working committees and the relationship with other sector associations. On the other hand, since her arrival at ACT, she has been professionally linked to the El Sol Festival ("Ibero-American Festival of Advertising Communication"), which has been held in Madrid since 2019, working in close collaboration with the presidents of the entity and with the former manager, Carlos Rubio, whom he will now replace. Their work has been very important in helping to make it one of the main Spanish-speaking advertising festivals, carrying out tasks such as its organization and planning, coordination of suppliers, development of the marketing and communication plan, search for collaborations and sponsors, among others,” declares ACT through the official press release.
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