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Post by jmcnulty on May 21, 2021 2:16:33 GMT
You may feel your branding and marketing presents an accurate and trustworthy picture of the experience you’ll provide.
But most of us have been burned by a scam, a bad product, or a negative customer service experience at some point. Those businesses can be just as good at talking themselves up as legitimate businesses. For a consumer, hearing from another customer is more convincing.
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